Discount shoe retailer Payless Shoesource has entered the Israeli market, promising to bring convenience and good prices to local consumers.
As of this week, Payless stores are open in Petach Tikva’s Avnat Mall and Beersheva’s Seventh Avenue shopping center.
Regular prices are listed as follows:
- Children’s shoes – 59.90 – 159.90 NIS
- Men’s & women’s shoes – 79.90 – 229.90 NIS
In addition to the regular prices, frequent sales are promised.
Six times a year we’ll offer 50% off the second product each customer buys….
If the current locations are too out of the way, more are coming soon.
According to Sakal, six additional Payless ShoeSource stores will open in Haifa, the Krayot area, Ashdod, Nazareth and Jerusalem between April and June. Nine additional stores will open between July and December in Rishon Lezion, Rehovot and other cities. Sakal is still in talks for opening the chain’s stores in Tel Aviv.
Plans are for a total of 60 locations within five years.
Check it out, and share your experience in the comments!
Update (16 Sept. 2011): Payless is open in Jerusalem’s Ramot Alon mall.
Update (18 Oct. 2011): Sakal has finally posted on their website the list of open Payless branches, including addresses, phone numbers, and hours of operation. In addition to Petach Tikva, Beersheva, and Jerusalem, branches are open in Rechovot, Haifa, Ashdod, Nazareth Illit, and Acre.